Start by mapping the customer journey you want to automate, then build it inside XeroChat with a visual bot workflow. Create welcome flows, FAQ replies, and product guidance that adapts to user choices. Use branching rules to send different follow-ups to new leads, returning buyers, or people who stopped mid-conversation. Test the chat experience in real time, adjust messages, and publish when the flow feels natural.
Next, set up your storefront so conversations can turn into purchases without jumping between tools. Add products, organize categories, and connect the bot to your offer pages so users can browse, ask questions, and get directed to the right item quickly. For restaurants or cafés, generate a QR-based menu from your store: place the code on tables or receipts so customers can open the menu instantly and message your business from the same entry point.
Plan your weekly outreach by scheduling social content from one place. Draft posts, choose channels like Facebook, Instagram, or Twitter, and queue them for specific times to keep your pages active while you focus on operations. Align posts with bot campaigns—run a promotion post, then route clickers into a dedicated chat flow that collects preferences, shares a coupon, or offers product recommendations.
When you need direct re-engagement, switch to bulk messaging tools. Build email or SMS broadcasts for launches and updates, then create timed sequences for onboarding, abandoned interest, and repeat orders. Choose between the classic builder or the flow builder to design multi-step campaigns, monitor responses, and refine segments based on who opens, clicks, or replies.
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